Why we built this, and what we're actually trying to do
There is a particular kind of frustration that does not get talked about much in the AI conversation.
It is not the frustration of the sceptic, who has decided AI is hype and moved on. It is not the frustration of the enthusiast, who has invested heavily and is hoping the returns follow. It is the frustration of the business owner who is somewhere in the middle: hearing constantly that AI is changing everything, having no clear idea what that means for them specifically, and wondering whether they are quietly falling behind while everyone else figures it out.
That is who this site is for.
The problem with most AI coverage
A lot has been written about artificial intelligence. Almost none of it answers the question a small or medium-sized business owner actually has, which is: what would I do with this, on Monday, in my business, given what I actually deal with day to day?
Instead, there is coverage at the level of industry transformation: sweeping claims about what AI will do to entire sectors, written for readers who make decisions at the level of sectors. There is technical content aimed at developers and data scientists. There is a great deal of content about productivity tools for individuals: writers, designers, knowledge workers. And there is a flood of promotional material from agencies and software vendors, which tends to describe AI's capabilities in the most optimistic terms possible, because that is what promotional material does.
Between all of this, the business owner who wants to know whether AI could do something useful for their firm (without a large investment, without a technical team, without committing to a transformation programme) has very little to go on.
What they tend to have instead is a low-grade anxiety. That they are missing something. That their competitors might be further ahead. That the window for acting is closing. That the cost of getting it wrong, financially or reputationally, is real.
What we set out to do
This site is an attempt to answer the practical question directly, by sector and by use case, in plain language, without requiring any prior knowledge of how any of this works technically.
The structure is simple. If you run a conveyancing firm, there is a page for conveyancing firms. If you run a recruitment agency, there is a page for recruitment agencies. Each page covers what AI and automation can realistically do in that sector, what it cannot do or should not be trusted to do, what the data and regulatory landscape looks like, and where it makes sense to get help from someone who knows the territory.
We are not trying to convince anyone that AI is essential. Some businesses will read this and conclude that now is not the right moment. Some will find that the problem they thought required AI has a simpler solution. Both of those outcomes are fine. The goal is clarity, not conversion.
The honest bit: how we make money
This site makes money in two ways, and we want to be clear about both.
The first is referrals to partners. When we point you towards an agency or implementation firm and you end up working with them, we receive a fee from that firm. The second is affiliate links to tools and software. When we recommend a specific tool and you sign up through our link, we sometimes receive a commission from the software provider. In both cases the cost to you is the same as going direct.
We want to be straightforward about this because we think it matters, and because sites that bury this information in small print are doing their readers a disservice. Where a link on this site earns us a commission, it is marked as such.
What it means in practice is that we have a financial interest in you engaging with the things we recommend. What it does not mean is that we recommend things we do not believe in, that we push solutions which are not right for you, or that we have any interest in you starting an engagement or buying a tool that produces nothing useful.
The reason it does not mean those things is simple: if we get it wrong, if you follow a recommendation and it goes badly, you will not come back, you will not recommend us to anyone, and the site stops being worth running. Our commercial model only works if the recommendations are genuinely useful. That keeps us honest in a way that pure advertising does not.
How we choose who to partner with
The partner question deserves its own article, and it has one. The short version is that we are picky, we have done the usual financial and track record checks, and the most important thing we look for is whether a partner is a software firm first that happens to do AI, rather than an AI firm that cannot do anything else.
That distinction matters more than it sounds. An agency that only builds AI solutions will find you an AI problem even if your actual problem is a better website or a functioning CRM. The partners we work with will tell you if AI is not the right answer yet. Every one of them told us they would. That is what we want.
One other thing
We use an AI presenter in our videos. We are transparent about that in its own article. The short version is that it keeps production costs down, it is consistent, and we think it is more honest than passing off AI-generated content as something else. Whether that works for you or not is, of course, entirely up to you.
The site is a work in progress. We will keep adding content, updating sector pages as things change, and writing about the AI landscape as it develops. If something is unclear, out of date, or missing, that is useful to know.
We are glad you found us. Hopefully something here is actually helpful.